About Joachim Bartoll
Trainer, Nutritionist, Bodybuilding and Fitness Coach, Body Transformation Specialist, Writer and Author.
Work: Bodybuilding and Fitness Coach, Body Transformation Specialist, Writer and Author. Owner/CEO of JBC since 2006 and Classic Muscle Newsletter since 2014.
Quick chronological biography
1985: The year I got interested in bodybuilding. Started training Judo.
Joachim Bartoll is one of Sweden’s most experienced and renowned fitness-, nutrition- and health experts. He wrote for Bigboys back in 1995 and started Ironmag L.L.C. in 1996 – the first Internet-magazine about building muscle and losing body fat. He was the Editor-in-Chief for the Swedish Ironman Magazine and Exhale All Sports Magazine. He started Kolozzeum in 2001 (Sweden’s largest discussion forum) and Body Magazine’s Forum in 2005. He was one of the founders and trainers of the famous Talent Hunt Project (Talangjakten) during 2008 to 2011. He’s developed more than 10 best-selling supplements and he’s been coaching athletes since the mid 90’s. He has released 5 books and written more than 270 articles for various magazines during the last 20 years. This is his story.
The Early Years
At the age of five, Joachim developed severe asthma and allergies. With 13 pneumonias and 11 ear infections in just one ear, he barely managed to escape death on several occasions. At the age of 11, most of the allergies vanished as he hit puberty, but the effort- and infection induced asthma remained. As his health improved a little bit, he got involved in Judo and played some soccer, but his immune system was still damaged from the overuse of antibiotics and other medicines. It was his early health problems and his newly found interest in bodybuilding that led him to weight lifting and to study nutrition back in 1987 at the young age of 13.
In 1989 he began helping class mates and school athletes with their training and nutrition – writing training programs and diets for both “bulking” and dropping weight. In early 1990, when he turned 16, he used his knowledge and dropped from a chubby 185 lbs to a fit and lean 132 lbs in only four months. During previous years, Joachim usually got sick once or twice a month. After his weight loss and new nutritional strategies, his health improved tremendously and only the winter months proved troublesome.
In 1990, Joachim also got into cycling, which combined with strength training contributed to his weight loss. In 1992 he started doing Karate twice a week.
In 1995 when the Internet really took off in Sweden, Joachim started his own website and published his first articles on training and nutrition. After a successful start, he began writing for John Monteiro’s Bigboys, which was the biggest bodybuilding community on the Internet at that time. In late 1996 Bigboys closed down and Joachim launched Ironmag L.L.C; the first Internet-magazine of its kind. At the launch, his former Canadian colleagues from Bigboys, Eric Hesse and Christian Thibaudeau, joined the team. During the following years Ironmag was without a doubt the biggest training and nutrition web magazine on the Internet with more than 15 active writers worldwide and hundreds of guest writers. Ironmag stayed on top until early 2002 when other projects took priority and the website was closed down.
The late 90’s and early 2000
In early 1998, Joachim moved to Stockholm to work as a field technician and project manager for Siemens and in 1999 he was recruited to the Swedish National Labor Board as a project manager and developer. During this time he also took a couple of Personal Trainer and Weight Lifting Instructional courses.
During the time with Ironmag and the move to Stockholm, Joachim became good friends with the staff of Sweden’s leading bodybuilding magazine B&K Sports Magazine (now known as Body Magazine). He launched their first discussion forum together with Magnus Branzén in 1999 and also helped with the re-launch in 2005, where he stayed on a couple of years as an expert writer.
He also became friends with Lars Fairing of Fairing Nutrition and helped him develop Complete Protein, of the most advanced protein powders on the market back in the late 90’s.
In early 2001, Joachim was offered the position as Editor-in-Chief for the Swedish edition of Ironman Magazine. During this time he worked with Henrik Eiselt and developed Kolozzeum; one of the largest discussion boards in Scandinavia today. Unfortunately, the Swedish edition of Ironman magazine was cancelled in mid-2002 due to low advertising revenues, as most advertisers was sign-up with Body Magazine.
During the time with Ironman Magazine, the online magazine Ironmag was closed down due to lack of time and also because Christian had been offered a contract with T-mag and Eric had started working for Iovate (owner of Muscletech).
In 1999 and 2001, Joachim took advanced courses in deep tissue massage (myofascial release) and have since helped several of his clients to increase range of movement, muscle seperation, and flexibility (to improve posing on stage).
A month after Ironman was cancelled, Joachim started to work with Roger Skoglund of Nutrition Outlet and they launched the Talent Hunt Project, where Nutrition Outlet helped and sponsored 8 athletes during 6 months in preparation for their first contest. Well-known Swedish bodybuilder Fredrik Carlsson helped as extra coach. As Nutrition Outlet moved their headquarters to Västerås, Joachim accepted the position as Editor-in-Chief for their newly started Exhale All Sports Magazine, where he stayed until December 2003. During that time, Joachim wrote three to four articles for each issue, he did the layout of the magazine and delivered it to the printing office.
He was also involved in the construction of two gyms and helped with arranging a health exhibition known as The Exhale Athletic Fitness Weekend and the Swedish National Bodybuilding and Fitness Championships as it moved from Stockholm to Västerås. During 2003 to 2009, Joachim did voluntary work for the Swedish Bodybuilding and Fitness Federation (SKKF) as he helped with their website, competition coverage and photography.
During 2004 to 2006, Joachim worked full-time as a trainer and coach in Eskilstuna, Sweden. Instead on working with one client at a time in the gym, he trained 3 to 4 people simultaneously. This was simply more efficient and the clients could also motivate each other. He only worked one-on-one with competing athletes. That work led him to start his own business in 2006.
The mid-2000 and forward
In early 2006, Joachim moved to Västerås where he started his own company and a cooperation with his old friend Fredrik Carlsson and his company reFORM. At this time Joachim worked as a trainer, coach and freelance writer for several magazines. He also wrote on a monthly basis for Body Magazine during 2006 to 2010. He also wrote articles and was part of the expert panel for Stadium during 2007 to 2011. Stadium is Scandinavia’s largest sporting goods retail chain with more than 150 stores in Sweden, Finland, Denmark and Germany.
During 2006 Joachim and Fredrik developed the first 4:1:1 BCAA powder in Sweden (four parts leucine to one part iso-leucine and valine). This lead to Joachim’s work with pre-workout nutrition and the first version of The Anabolic Pulse Protocol (stimulating the protein synthesis with “pulses” of amino acids throughout the day – based on the studies of Julien Bohé (2001) and Paddon-Jones (2005)). This protocol, as well as the workout nutrition strategies was included in his second book, The Maximum Muscle Guide (released in early summer of 2009).
From 2006 to 2011, Joachim helped out with Team reFORM, one of Sweden’s largest fitness teams for competing athletes in bodybuilding and fitness. It was during this time that Joachim and his business partner Fredrik Carlsson decided to start-up The Talent Hunt Project (Talangjakten) once again.
It was an immediate success with more than 3000 applicants during 2008 to 2011. Each year, 8 to 12 people was picked and each person was fully sponsored during 6 months leading up to their first physique competition. Joachim and Fredrik helped the aspiring competitors with training routines, nutrition/diet and supplement plans, body fat testing, competition color and everything else they needed to get up on stage. A supplement company helped with sponsored clothing, nutritional and sports supplements.
In late 2007 Joachim started a competition diet to see how far he could take himself. It was also an experiment to fine tune his amino acid pulses and workout nutrition protocols (which he simultaneously tested out with several clients). The data from this experiment combined with all the experience with helping hundreds of clients in bodybuilding led to his first book, The Body Transformation Guide, released in April 2009. As for his dieting experiment, Joachim reached a body fat percentage of 3.2 % measured by the 9-point Parrillo skin fold formula. Pictures from the transformation was used in his books.
His second book, The Maximum Muscle Guide, was written during the development of TBTG and was released in June 2009.
In 2011, Joachim left the Talent Hunt Project and Team reFORM and started working closely with Sweden’s second largest supplement and clothing company MM Sports. Together with Tim Nygren, Joachim started a new competition team and also co-managed the two largest teams for physique athletes and MMA practitioners in Sweden during 2011 to 2013. During Joachim’s time at MM Sports he developed several supplements, worked closely with the web shop and the marketing team and was in charge for all information concerning the supplement brands Body Science and Jacked. He also wrote all informational texts for these supplements (more than 150). Unfortunately, Joachim was promised time to work on new books and similar projects, but that never happened. So in late 2014, Joachim left MM Sports to start up his newsletter and membership website Classic Muscle Newsletter and to focus on new books and other projects.
In May of 2014 Joachim travelled to the Czech Republic and picked up a little Czechoslovakian Wolfdog puppy from the Od Úhoště kennel. Joachim has worked with a lot of dogs as a hobby since his early years and have helped in rehabilitation and temporary housing for dogs waiting for a new home. This time around he felt it was time to raise his own dog. His wolfdog Lovec quickly became popular on the Internet and is featured on a separate blog and on his YouTube channel.
In January of 2015, Joachim released his third book titled “Träningsnutrition”, which translates to Workout Nutrition. The book covered all the strategies he had developed since the beginning of his experiments in early 2006. A month later, the book “The Anabolic Pulse Protocol” was released. This book was a follow-up on the pulsing protocol from his second book, which was released in 2009. The Anabolic Pulse Protocol covered all aspects of pulsing with amino acids or fast acting proteins during the day and/or between meals for maximizing anabolism.
In mid-2015, Classic Muscle Newsletter was transformed into an International publication and membership site, featuring only the English language. In late 2015 Joachim was contacted by Gymgrossisten and he accepted to write as a freelancer for their magazine and several websites. Gymgrossisten is Sweden’s largest supplement and clothing company.
In February of 2016, Joachim released the very much awaited book The Maximum Muscle Guide 2016 – Volume 1.